Status Quo Bias

Unsurprisingly, the Status Quo Bias is a preference for the current state of affairs. The current baseline (or status quo) is taken as a reference point, and any change from that baseline is perceived as a loss. It’s natural for people to desire feelings of comfort and stability.

One useful counter-measure is to ask: How can I assess the risk of inaction caused by me choosing not to change things? Is there any downside to my decision-making?

For a full list of the most common biases, click here.